Executive Design + UX Leader | Advisor | Speaker
Portfolio
“Tra-digital” creative, visual and UX design.
I have a proven record of leading in-house creative teams, establishing interdependent design culture and delivering design as strategy. Some of my greatest work will never appear in my portfolio because it's the teams I've built and the generation of design leaders I've helped groom and develop over the past 20+ years.
The We Collective
Hill Eco Inc.’s founder turned to KICK create an inclusive platform, and safe space, that empowers people and communities to engage in meaningful public discourse, co-creation and spirituality while fostering cross-sector collaboration and ensuring sustainable impact.
The Set List
Research
Design Thinking
Brand Concept & Development
Prototyping
AI Integration (Boardy.ai)
Outcomes
The team from KICK Consultancy conducted research through competitive analysis, interviews, empathy mapping, ideation workshops, and prototyped key features to address user needs. The outcome is a human-centered design that prioritizes safety, accessibility, and engagement, complemented by a unified brand identity across multiple channels, driving sustainable social impact and amplifying silenced voices.
The Creative Stepping Stone
As the Vice President of SCADpro, Savannah College of Art and Design's in-house design, research and innovation studio, I led the business development team to generate more than 80+ industry-sponsored projects per year, pairing innovative companies with the brightest creative students, alumni, and professors.
SCADpro is the stepping stone for students into their creative professions. SCADpro students are the designers, thinkers, and influencers of tomorrow. We integrate multiple disciplines, offering partners innovative concepts and solutions. We research, develop, and deliver polished and professional results all within an academic setting.
Back To College
SCADpro partnered with the superstore to make this back-to-college season sharper and smarter than ever. Dreaming up dorm décor inspo, fashion must-haves, and degree-specific truisms, 19 talented SCAD students from various disciplines delivered top-tier, social-savvy content for Instagram and TikTok that’s nothing short of scholastic and fantastic.
Create Joy, Give David Yurman
Diverging from the traditional video series often featured in fashion marketing, David Yurman’s 2024 holiday campaign titled “Create Joy, Give David Yurman” used computer-generated imagery and XR camera tracking with real-time rendering technology to merge real and digital worlds together.
That's Fair
The acquisition of Fair by Shift was crucial in building out the 'Amazon used car marketplace' vision, accelerating Shift's roadmap and enabling them to launch this new capability in Q2 2022. Our team, talent, technology, and deeply established dealer relationships at Fair were key to the deal and successful exit in May, 2022.
Get Your Fill
This case study tells the story of how we solved for the evolution of fulfillment options on the product information page (PIP). An "Oscar Goes To Moment" where Design influenced thinking, broke down silos, created an interdependent team sport and delivered significant business value for the company.
The Original
Social Network
This case study tells the story of innovation during the early days of mobile (2012); how we created cultural transformation within AVON, changed how Representatives managed their business, relationships and repositioned the original social network from “Ding Dong” to “Tap Tap.”
Smashes, Thrashes + Hits
I have delivered award-winning, delightful and compelling experiences for brands of all sizes, across various industries. My work has been featured in multiple news outlets, research organizations like Forrester and L2 Gartner, national television spots, industry leading podcasts and in multiple Apple WWDC keynotes.
 At Fair, my team built an end-end e-commerce marketplace that provided more inventory and a local dealer network that empowered consumers with quicker fulfillment through delivery or pickup. This is the homepage from our MVP. |  |  At Shift, we built the ‘Amazon of the used car marketplace’ that includes 1P (1st party) and 3P (3rd party) cars. The purpose of this page is to provide context, explain to users how the marketplace works, provide visibility into inventory, establish trust, guide people to shop an easy experience and drive off into the sunset. |
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 The Home Depot partnered with Apple on the first version of AR Kit in 2017 and released our MVP in 2018 with a few thousand skus. We expanded the capability to 40,000 skus and graduated AR from the app to mobile web The feature has proven to lift engagement and conversion as consumers spend more time shopping on their phones. Consumers who engage with Home Depot’s augmented reality feature typically convert two-to three-times higher than those who don’t use it |  The Home Depot was one of the first retailers to use the beta version of Apple Business Chat which enables users to communicate directly with businesses through a native iPhone and iPad function, with no need to download a separate application or set up an additional account. This work was featured in Apple's WWDC in 2018. |  The B2B Pro Experience tailors offerings to the more complex needs of the building professional. |
 Heavy duty rewards for the Pro Customer at The Home Depot. The Pro Xtra Loyalty app launched to four markets in 2020 which provides members-only benefits, discounts and perks. |  Customers can speak to the Home Depot app as they do a smart assistant. Using voice technology powered by Google’s Dialogflow, the app can understand conversational questions and commands and deliver better, more relevant search results. The app can also search through the more than 1 million items on homedepot.com using text, barcodes or images. |  The Home Depot ‘Project Color’ app allows users to find the perfect paint color for an interior or exterior paint project, a 2019 W³ Award Gold Winner. In 2019, Project Color launched with a brand-new Pinterest Integration which allows Pinterest and Project Color app users to import boards from the Pinterest App and browse paint colors based on pins in their boards. |
 |  The Banker Dashboard project combines several legacy systems into one custom and seamless site/experience that runs on a Salesforce platform. |  At Dressbarn, we created a new vertical for the fresh-faced customer who loves a well-fit dress. DRESSBAR is a partnership with top notch designers – Carmen Marc Valvo, Adrianna Papell and Heidi Weisel. DRESSBAR is a blend of commerce and rich editorial content, built through a custom Wordpress theme. It offers customers a dress for every occasion and content covering fashion, style tips and pop culture. |
 Dressbarn's Spring 2016 National Ad Campaign, featuring Ashley Graham. |  An animated HTML5 based display banner launched on Oprah.com in conjunction with our Spring 2016 campaign (featuring Ashley Graham). |  An editorial and teaching moment for the dressbarn customer allowing her to find her fit, her favorite wash and consume fashion tips from our style director. |
 An editorial and teaching moment for the dressbarn customer allowing her to find her fit, her favorite wash and consume fashion tips from our style director, all at her fingertips. |  Concept for Get The Look, a shopping experience allowing users to complete and purchase a look from this landing page. |  Concept design for a responsive Wordpress based site and theme for fashion and lifestyle content. |
 Viacommunity Report looks at the social responsibility shared by Viacom's portfolio of brands and how it's translated into concrete action and measurable results. Thanks to our Agile approach, the resulting product reflects the best practices of responsive UX design producing an optimal experience across desktop, tablet and mobile. The site was an Official Honoree for the 2014 Webby Awards and a Silver Winner in the 2014 PromaxBDA Awards for Art Direction & Design for a handheld device. |  A responsive Wordpress site design for the Inspirational Leader Program (ILP). The ILP is designed to embed the Viacom Leadership Framework as a distinct leadership brand that drives individuals, as well as the organization, forward. |  An "Oscar Goes To..." Agile moment when Paul and his team prototyped, designed and launched the “yourAvon Mobile” app. yourAvon Mobile was a Top 5 Free Business app in iTunes and a Top 15 Free Business app in Google Play, driving $6MM+ in revenue, 160K+ downloads and 500+ five-star reviews. |
 Concept design for an Avon responsive eCommerce site utilizing mobile design best practices and careful consideration of what is "tapworthy". |  Homepage design for Sell Avon, the portal for potential Representatives to discover the Avon opportunity and sign up to become a Representative. |  Seamlessly integrated Wordpress as a content solution for Avon Color brand’s key launches generating over $200K in revenue, 346,000+ page views and 100,000+ unique visitors. |
 |  |  The microsite design for the launch of Fergie's fragrance, Outspoken. A combination of Flash and video, the site was integrated with the Avon.com fragrance category as an editorial piece in support of the launch. |
 Partnering with the the store visual team and special events, this is the site design and theme for the launch of Bloomingdale's San Francisco microsite. |  |  |
 Logo lockup concept to brand the launch of the redesigned Bloomingdale's site in 2007. |  |  An animated Flash affiliate banner for the opening of the SOHO Bloomingdale's store. |
 Affiliate banner design in support of the twice a year event, Beauty Benefits. |  Spec work done for Sotheby's to help define and design a community for a niche clientele of art buyers and connoisseurs. The "Sotheby's Salon" concept incorporates purchasing and auction capabilities mixed with a vast library of information, reviews, museum resources, video, upcoming events and social networking. |  An email concept in support of the Sotheby's Salon community. |