Executive Design Leader. Equal Parts Punk + Pinstripe.
Portfolio
“Tra-digital” brand creative, visual and UX design.
I have a proven record of leading in-house creative teams, establishing interdependent design culture and delivering design as strategy. Some of my greatest work will never appear in my portfolio because it's the teams I've built and the generation of design leaders I've helped groom and develop over the past 17+ years.
That's Fair
The acquisition of Fair by Shift was crucial in building out the 'Amazon used car marketplace' vision, accelerating Shift's roadmap and enabling them to launch this new capability in Q2 2022. Our team, talent, technology, and deeply established dealer relationships at Fair were key to the deal and successful exit in, May 2022.
Get Your Fill
This case study tells the story of how we solved for the evolution of fulfillment options on the product information page (PIP). An "Oscar Goes To Moment" where Design influenced thinking, broke down silos, created an interdependent team sport and delivered significant business value for the company.
The Original
Social Network
This case study tells the story of innovation during the early days of mobile (2012); how we created cultural transformation within AVON, changed how Representatives managed their business, relationships and repositioned the original social network from “Ding Dong” to “Tap Tap.”
Smashes, Thrashes + Hits
I have delivered award-winning, delightful and compelling experiences for brands of all sizes, across various industries. My work has been featured in multiple news outlets, research organizations like Forrester and L2 Gartner, national television spots and in multiple Apple WWDC keynotes.