PODCAST TOUR '24

Listen, as I join the nation's leading podcasts to talk about design, design leadership, creativity, the business value of design, innovation and what it means to be a corporate 'punk'.

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Recent appearances on the top 1-5% of Apple and Spotify marketing and design podcasts.

The Innovating With Scott Amyx Show

An Interview with Paul Stonick

Marketing Today With Alan B. Hart

The Punk Rock Innovation Strategy

Innovation Heroes

How Design Thinking Drives Innovation

Product Mastery Now

The Intersection of Art, Design & Business

Marketing Smarts

The Importance of Using Design to Solve Business Problems

The Frictionless Experience

Elevating Customer Experience and Business Value Through Design

Strategy Skills

The Business Value of Design and The Cost of Not Innovating

Brave UX

The Pragmatic Punk's Guide to Leading Design

Human Insight Podcast

Harnessing Customer Emotion to Create Meaningful Experiences

Great Clips

The Frictionless Experience

December, 2023

Present the outcome over the idea. You have to communicate in terms of outcomes AND the effect you want them to have on the impact the leader cares about.

The power of outcome based thinking is that the work should map to specific KPIs or OKRs. Designers have to be able to show the math, articulate the outcomes, whether that’s through implicit or relative ROI.

Reinforce the conversation through data and research because the data will set you free.

Watch The Full Episode