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Atlanta Police Department

This case study tells the story of how SCADpro solved for the redesign of Atlanta Police Department patrol cars. The cars had not been redesigned in over 20 years. It's not only about the look of the cars, students created an emotional connection with the police department by reaching into the depths of the history, symbolism, monuments, and actual landscape for the vehicle take-home program

“Building trust between law enforcements and the communities they serve”
- Atlanta Mayor, Andre Dickens

Summary

Role: Executive sponsor

Vision: Use design as a guiding philosophy to rethink the modernization of the Atlanta Police Department cars

Team Size: 20

Investment: Pro bono

Timing: 48 hours

The Challenge

Constraints

The concept we created for the decal design is based on the city of Atlanta, Atlanta’s residents and communities as well as the values and mission of the Atlanta Police Department. The story of the decal design is important for the police and civilians because it provides meaning and ground they can hold on to. It is something police officers can be proud to represent as they are patrolling.

It was very important to stick to the traditional, conservative approach of official-looking decals, so citizens would be able to identify the vehicle immediately. We were also paying attention to the demand for the reflective requirements of the decal.

The Research

Our research showed that choosing a fulfillment option is a critical decision point for The Home Depot's customers. Many of our users shopped by a project and not product, buying many items at one time. It's crucial for them to purchase these items at the same time and preferably the same way.

Methods: Baseline studies, competitive analysis, surveys, feature-specific user tests, and interviews with our customers to understand their needs, wants, frustrations and behaviors.

How Might We

Reframing The Problem

We conducted eight 30-minutes interviews with stakeholders. As a part of the process, each participant wrote down "how might we" statements on sticky notes to document the problem areas. Upon completion, we performed affinity diagramming and created a list of critical opportunities to enhance the customer experience.

Fulfillment options that are available to customers are not 100% transparent or consistent throughout the Home Depot shopping experience. Customers have different needs depending on the product or timing, “the speed of the need”.

Knowing this, "how might we" create a customized fulfillment experience that displays the right options at the right time in order to maximize order conversion?

Production Vehicle

Atlanta Press Coverage